Hello there dear friends,
As most of you have already noticed, now in Bulgaria the TV show VIP Brother is realizing one great initiative of raising money for different charity causes. The mechanism uses the means of sms text messaging and calls to a specified numbers along with individual donations. In this case, several parties are equally involved - the TV, the show' producers, the spectators, some rich people and the mobile operators.
It was announced that half of the collected money goes to the 3 mobile operators - GLOBUL, M-Tel and vivatel/BTC. The rest is divided by the producers, the TV and the donations fund. Indeed, a simple calculation may show that no more than 30% of the total sum raised by sms reaches the main goal of the charity campiagn - to help the unprivileged children in Bulgaria. This means that out of 1,20 lv only approx. 0.40 lv go for the cause.
My retoric question is - was it possible for the mobile operators, the NOVA TV and the producer to take a valuable part in this noble initiative by simply waive their shares and ensure that all the money from sms messages reach their intended destination?
It's easy to motivate the normal people that struggle each day for their salaries to donate, but it's far more important to support their efforts by personal example as an organisator.
Now almost 1 200 000 lv are raised. If the operators, NOVA TV and the producer supported the cause, this amount can tripple and a lot of children will receive a great chance to survive, improve their living conditions and involve themselves fully in the society!!!
I think this is possible and absolutely easy. The only thing necessary - these corporate and media big fishes to start walking their social responsibility talks.
What do you think about that? I'll be gad to hear your opinion in the comments field :)
Cheers!
Victor Tomov
As most of you have already noticed, now in Bulgaria the TV show VIP Brother is realizing one great initiative of raising money for different charity causes. The mechanism uses the means of sms text messaging and calls to a specified numbers along with individual donations. In this case, several parties are equally involved - the TV, the show' producers, the spectators, some rich people and the mobile operators.
It was announced that half of the collected money goes to the 3 mobile operators - GLOBUL, M-Tel and vivatel/BTC. The rest is divided by the producers, the TV and the donations fund. Indeed, a simple calculation may show that no more than 30% of the total sum raised by sms reaches the main goal of the charity campiagn - to help the unprivileged children in Bulgaria. This means that out of 1,20 lv only approx. 0.40 lv go for the cause.
My retoric question is - was it possible for the mobile operators, the NOVA TV and the producer to take a valuable part in this noble initiative by simply waive their shares and ensure that all the money from sms messages reach their intended destination?
It's easy to motivate the normal people that struggle each day for their salaries to donate, but it's far more important to support their efforts by personal example as an organisator.
Now almost 1 200 000 lv are raised. If the operators, NOVA TV and the producer supported the cause, this amount can tripple and a lot of children will receive a great chance to survive, improve their living conditions and involve themselves fully in the society!!!
I think this is possible and absolutely easy. The only thing necessary - these corporate and media big fishes to start walking their social responsibility talks.
What do you think about that? I'll be gad to hear your opinion in the comments field :)
Cheers!
Victor Tomov
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